Brand assets

The limbo/ brand kit

Logo, colour and type for partners, press and anyone building "powered by limbo/" surfaces. Keep the slash orange, the corners sharp, and one accent word per headline.

Logo

The wordmark

The limbo/ wordmark with its orange slash. Use the primary version on light backgrounds and the white version on ink or photography. Don't recolour, rotate, or add effects.

limbo/ primary logo
Primary · on light Download PNG
limbo/ white logo
White · on ink Download PNG
The slash

The core brand asset

The "/" is the heart of the identity: orange, skewed about 8° left, weight 700. It closes the wordmark (limbo/), opens eyebrows (/ infrastructure), and trails headlines. Always orange, never decorative clutter.

limbo
Colour

Palette

Bone is the default surface, ink the text. Orange is an accent only — one orange element per view. Hairlines, not shadows. Radii 0–14px (pills aside).

Orange #f14418 Accent only: the slash, key verbs, primary CTAs
Orange deep #d63c18 Hover state for orange
Ink #0b0d0e Primary text, dark surfaces
Slate #4e616b Secondary text & surfaces
Bone #f6f4ef Default background
Paper #ffffff Elevated surfaces
Type

Typography

Two typefaces, both free on Google Fonts. Sentence case for headlines. Mono for eyebrows, labels and data.

Display & body Space Grotesk AaBbCc 0123 — the people behind the infrastructure Google Fonts ↗
Mono · labels & data JetBrains Mono / INFRASTRUCTURE · DDEX 4.3 · 0123456789 Google Fonts ↗