Financial transparency
Every royalty report is line-by-line. You always know exactly where every cent comes from — which DSP, which territory, which track. No black boxes. Zero revenue leakage.
B2B music infrastructure · est. 2006
B2B music distribution
B2B music distribution
infrastructure, built
as Music Blocks
For independent labels, distributors, and music-tech teams. Direct DSP and Merlin contracts. DDEX-native delivery. Modular. Founder-owned since 2006.
/ The ten Music Blocks
Distributing since2006
DSP contractsDirect
NetworkMerlin
YouTubeCMS
RoyaltiesIn-house
Trusted by music people you've heard of
Who it's for Four audiences,
Four audiences,
four doors in
Each path leads to a dedicated landing with the modules that fit your shape of business. You can combine blocks across paths — most teams do. Every stack includes limbo/Humans; the blocks below are the minimum-viable starting point per audience.
/ PATH 01
For independent labels
Distribute the catalog, defend the masters, get paid transparently. Branded under your own domain.
Humans Distribution WhiteLabel Analytics Royalties Agent QC YouTube CMS
/ PATH 02 For distributors & sub-distros
Run a multi-tenant operation on DDEX-compliant rails. Three-tier sub-account architecture + full programmatic control.
Humans Distribution WhiteLabel API Analytics Royalties Agent QC YouTube CMS
/ PATH 03 For Merlin members & DSP-contract holders
Already have your own DSP contracts or Merlin membership? Use us as your delivery + reporting + QA layer — we won't touch licensing.
Humans SupplyChain Analytics Royalties Agent QC
/ PATH 04 For music-tech & developers
Use limbo's REST API and MCP server as the backend for your own music product. JSON:API · sandbox available.
Humans API Analytics Agent QC Chat
Music Blocks® Pick the modules
Pick the modules
you actually need
Each block is a self-contained capability. Tap to build your stack: combine what you need, skip what you don't, pay only for what you turn on. limbo/Humans is always included.
Core stack4 modules · the limbo/ differentiators
limbo/HumansCore · mandatory
The foundational block, included in every limbo/ stack. Beyond the technology, what matters most is the people running it. A senior team supports you over Intercom, email, video, WhatsApp and SMS as long-term partners, not a ticket queue. Here, you are not just another number.
Always includedSenior teamLong-term partners
limbo/Distribution
Full distribution stack. DDEX ERN 4.3 + 3.8.2. Direct DSP contracts + Merlin Network access. Per-DSP and per-territory delivery controls. 24/48-hour delivery depending on metadata quality.
DDEX 4.3 / 3.8.2Direct + MerlinScheduled releases
limbo/Analytics
Daily streaming trends per DSP, per territory, per release. AI trend engine built in-house. Fraud-stream detection. Same data, API-accessible.
Daily refreshIn-house AIAPI access
limbo/Royalties
Independent royalty reporting, built in-house. Your royalty data never leaves limbo/. Not exposed to major labels. Not exposed to venture capital. Line-by-line, every cent, every DSP, every territory.
Built in-housePrivate by designWhite-label optional
Specialized4 modules · add as the business grows
limbo/API
Transversal REST layer across every module. OAuth 2.0 bearer tokens with 1h TTL, multi-session, revocation. JSON:API spec. Sandbox in five minutes.
REST + JSON:APIOAuth 2.0Webhooks soon
limbo/WhiteLabel
Run a fully-branded distribution platform under your own domain. Multi-tenant. 3-tier sub-account architecture. "Provided to YouTube by [your brand]". Custom SMTP, signup flow, favicon, logo.
Custom domainMulti-tenant5 granular roles
limbo/SupplyChain
Direct, no-intermediary DDEX-compliant delivery to every major DSP. Don't need help with licensing? We'll get your music and metadata where they need to go — under your own contracts.
Pristine metadataDelivery logsLightning-fast
limbo/YouTube CMS
YouTube monetization stack. Official YouTube Services Directory approved partner. OAC + Label Channels management. Specialized team to manage assets and growth. Content ID + Claims management.
Services DirectoryOAC managementContent ID
AI-native2 modules · 1 in private beta
limbo/Agent Quality Control
Every release validated against Merlin + every major DSP's content integrity policy — before it ships. Fraud, artificial streaming, illegal AI, metadata errors, broken audio, wrong cover art: caught at the door, not after the takedown.
Merlin + DSP integrityAcoustic fingerprintHuman QC
limbo/ChatPrivate beta · Q1 2026
The first MCP server in B2B music distribution. Query your catalog in natural language from Claude, ChatGPT or any MCP-compatible client. Your data stays in your infrastructure.
Anthropic MCP serverWhite-labelableBYO LLM credentials
Delivered direct to every
platform that matters
17 + 2 platforms · Global delivery · Continuously expanding SpotifyDirect · Discovery Mode
Apple MusicDirect · DSP
YouTube MusicDirect · DSP
YouTube Content IDUGC defense
TikTokDirect · UGC
MetaFB · IG · UGC
Amazon MusicDirect · DSP
TidalDSP
SoundCloudDirect · UGC
PandoraDSP
DeezerDSP
BoomplayAfrica
AnghamiMENA
TencentCN
AudiomackDirect
7digitalDSP
Audible MagicFingerprinting
Beatport int. phaseElectronic
Qobuz int. phaseHi-Res / EU
+ regionalContinuously added →
/ New DSPs are continuously being integrated.
How we work Three things that
Three things that
define the platform
These aren't features. They're the operating principles that shape every product decision — from how royalty statements look to who answers the support email.
You are not
just another number
We work as long-term partners. Real humans support you via Intercom, email, video calls, SMS and WhatsApp. Our AI assistant (limbot) handles routine tasks 24/7 so humans focus on the conversations that actually matter.
Modular by
design (Music Blocks®)
You only pay for what you need today and add more as you grow. Whether you're a boutique label, a full-scale distributor, or a music-tech team with your own DSP contracts, the stack adapts to you — not the other way around.
A note from the founders
The independent music industry is at a crossroads. We refuse to accept the future it's drifting toward
After two decades of building, failing, rebuilding and learning, we're putting a stake in the ground with a mission we hope becomes contagious across the entire ecosystem.
Read the full letter
With love, since 2006.
— Fer Isella & Cinthia Novick · co-founders
/ Our new mission
Growing the global GDP of independent human music.
/ How we do it
Building the technological infrastructure that protects the value of artists, record labels and distributors — in a transparent, personalized, and ethical way.
/ The future we want
An industry where independent talent competes on equal terms with the majors.
Customers What people who use it
What people who use it
actually say
Three teams running on the limbo stack. Different shapes, same rails. Quotes verbatim — no anonymous testimonials.
Earth/Percent Founded by Brian Eno
Thank you team limbo/! Your generosity and support have been invaluable the past few years
limbo/Distribution limbo/Royalties
Real World Studios Founded by Peter Gabriel
I have nothing but praise for limbo/… they've made our Real World Studio's Producer Camp compilation releases an absolute breeze. What would normally be a metadata minefield with so many artists involved is a clear, simple and transparent process, with super-efficient post-release reporting.
limbo/Distribution limbo/Royalties limbo/Analytics
Sounds Right/ UN Live · NATURE
limbo/ took on the task of getting NATURE music out to a global audience, turning an everyday act of listening to the music you love into a meaningful way of supporting the planet. We couldn't have done it without you!
limbo/Distribution limbo/API limbo/Royalties
/ POWERED BY LIMBO/ Selected partners run their
Selected partners run their
distribution business on top
of our infrastructure
Branded as theirs. Regulated under EU and US standards. With our team on call. Want to be
one?
Become a partner →
Logos and tags illustrative — replaced with real partner attributes at launch.
Start
Tell us what you need
Every partnership starts with one short qualification form, so we can scope the right setup before we talk — no generic price page, no cold inbox. Prefer to dig in first? Developers can read the docs and run the sandbox on their own.
/ For developers & music-tech Read the docs.
Read the docs.
Run the sandbox
Live API. DDEX-native delivery. MCP server in private beta. Explore it yourself, no sales call required.
/ For labels, distributors & partners Start the conversation.
Start the conversation.
Get a custom proposal
We scope a custom proposal against your real catalog and business model — not a generic price page. It starts with a short qualification form; the founder joins the video call when it makes sense.